Technical Content Creation / 3D Journalism

Digital storytelling to promote technology

With Web 3.0 approaching, technology is no longer optional.

The content about it, on the other hand, very much is.

CLUTTER CONTENT

Clutter content is everywhere.

You have seen it.

It’s a social media blog posts with stock images showing that the author didn’t understand what the image was of.

It’s a blog post copied and pasted from the press release without a basic understanding of underlying principles.

It’s a virtue-signalling tweet of ‘diversity’ and ‘importance of women in STEM‘ instead of solid & gender-neutral tech content.

And let’s not forget all those AI-generated stacks of words that were supposed to rank you no.1 in Google. (Please throw away that copy of SEO for Dummies NOW).

Clutter content as obvious as it’s worthless; churned out ‘because something needs to be posted’.

This is not the type of content that gains trust, entertains and enforces your client’s decision to commit to their custom.

WHY your Tech content is boring

The biggest problem in technical content/ tech social media is the lack of technical expertise and know-how necessary to convey the message.

Marketing and social media professionals often don’t come from solid technological backgrounds needed to convey significant technological breakthroughs. They struggle to cope with technical nuances and often times forget the crucial detail that your tech-savvy customers expect to find.

The resulting content may be generic and lacklustre, copied and pasted with no critical processing and understanding, and may be based on unverified sources and lead to confusion. All of this can negatively reflect on your company’s image as a leader in the field.

Enter trusted content creation.

Trusted Content is informative, valuable and easy to digest, written by a technology specialists and proofread by actual humans.

We love writing and creating engaging technology-rich visuals and technology-led content. We thrive in technical research, love digging out the unknown and foremost, we have solid technical background to understand and convey your message (and we know how to code).

We enjoy blurring the lines between business, technology and education, explaining technology in ways that excite and inspire.

To date, we have delivered blog posts and social media content about additive manufacturing, design, hardware, software, cyber security, and even NFTs (yes, we are that geeky - and no, we don’t recommend you getting into it unless you know what you’re doing).

CONCLUSION

We believe that high-quality, well-researched Digital Content is a vital component to a successful customer engagement. It builds trust and shows competence.

Wisely spread between the platforms, it can have a positive impact and showcase your company as the authority within your chosen field

Let us help you engage with your customers using new visual media and emergent 3D technologies.

Guest Publications & Appearances

example guest publication: