Perceptual VR Art Example

Exploring the Potential Uses of VR for Commercial Branding

 

Perceptual art is the form of art that changes depending on the angle you’re approaching it from. The term was originally coined by artist Michael Murphy (https://www.perceptualart.com/)

This 3D model explores the use of VR for commercial branding projects. The intersecting extrusions of shapes form lettering that transforms from depending on the viewing angle.

Solid and Wireframe versions of the model add to the visual interest and engage the viewer, encouraging exploration of the virtual reality/metaverse environment.